Warmth
BRAND IDENTITY
ILLUSTRATIONS
POSTERS
BRIEF
Warmth is a radio show that runs selections from trap, jazz infused hip hop to downtempo baile funk with a spot on London-based music platform, Balamii, championing emerging & established artists from across the underground music community. After a year-long hiatus, Warmth came to us looking for a new visual identity.
RESULTS
Working closely with founder and DJ, Ab.Diablo, our initial designs were drawn from the overlooked artistry of fruit stickers. Warmth were keen on having a similar oval shaped logo with a bold palette. The colours were inspired by aura colours and the temperatures the human body experiences. Music and it’s setting can have a huge role in what this colour can be. Our goal was for listeners to feel the flush of warmth through Warmth.
