Fax
BRAND IDENTITY
ANIMATION
COLLATERAL
BRIEF
Fax is a Toronto-based brand with a mission to share meaningful stories within their community. They strive to eliminate gatekeepers and prioritise vulnerability. Fax aims to provide access to information that young and ambitious individuals are seeking. Ultimately, envisioning a co-working space where people can explore their passions. When we were approached to help relaunch Fax, we wanted to honour their roots while also modernising their brand.
RESULTS
We recognised that humanity is at the core of their values and sought to create a logo that would stand the test of time and appeal to a broad audience. To stay true to the brand's identity, we incorporated their OG blue color and developed a color palette around it. The resulting brand identity embraces authenticity, strength and practicality.
